The Spotlight

Archive for the ‘Planning’ Category

DayNine & Ten – Web Design

In Planning on July 28, 2009 at 3:43 am

web design

The Reason:

It’s simple.  I know Illustrator, Photoshop, and barely know the rest of programs in the CS4 suite.  I need to sharpen my skills to use this suite of products cohesively and efficiently.  Design is needed everywhere. It makes things evoke the correct tone, character, professionalism, distinction, and ultimately creates a solution.

I will eventually build this site out and may use these skills for other tangible things in the future.

The Plan: provides an amazing set of online tutorials.

I will purchase a subscription and spend the day plus other time learning some tricks of the trade.

The Outcome:

You will eventually see in a few weeks…


DaySixteen – Discretionary Day

In Planning on July 28, 2009 at 3:22 am


*UPDATE – Results Here*

As I take on all these small daily projects and gain different exposure, I felt like it was necessary to have a free floating day to my discretion.

What if I start a project and don’t have the time to finish it?  or there is something I forgot to include in the mix?

Who knows… which is the exciting part for me.  This is an extremely crafted yet highly unpredictable month I am approaching.  I have everything mapped out but the experiences, my growth, my clarity is all unknown.  I may end this time and realize I don’t like anything or am more confused than ever before or it made be the most formative I have to date.  Who knows but that’s the beauty of the journey.

The discretionary day is almost symbolic in the sense that I have a day to use my own discretion and do what I please.  Freedom is rare.

Right now I am leaning towards writing this article I have been working on or doing another painting.

DayEighteen Onwards – Jamaica

In Planning on July 27, 2009 at 1:47 am


After a few weeks of work and planning, it was only right for me to take a true ‘break’ or vacation. So the plan is to hop on the plane for 9 days of sun, family, friends, music, food (jerk chicken), drinks (rum punch), and the beach.

Jamaica is like my second home and offers a perfect retreat/escape from life.  It allows me to get back to the simple pleasures in life.  Just begin able to sit out front of my grandmother’s house look at the ocean in the distance, catch a cool breeze and appreciate life and the world.

In addition I realized its important to capture my family’s stories.  So I want to invest some time in capturing stories tucked away in my living family tree that may end up not being told or lost.  So I will bring a video camera and interview the older members of my family to build a growing catalog of family knowledge.

DaySeven – Personal Brand

In Planning on July 21, 2009 at 8:54 pm


*UPDATE – Results Here*

The Reason:

It was my birthday so why don’t I spend this day evaluating what my personal brand is…It is the perfect day to reflect on who you are and what represent. I also wanted to ensure that who I want to be is how others perceive me.

The Plan:
Do a few exercises that are on that help to discover and define what my personal brand is.
Build out a simple logo that I’ve been doodling on paper.
Revamp and reformat my resume to match what I represent.

A guiding light for the future of my personal brand.

DayFive+Six – Video Project

In Planning on July 16, 2009 at 3:27 pm


The Reason:
I previously worked on a developing a brand, RESET, that was based on video content and eventually evolved into a video production project RESET Creative.  We believe video is one of the most powerful formats for story telling.  We also believe NY was a gold mine of characters with endless stories to tell.  These two thoughts got blended together into a vision to create an ongoing series that captures the dreams, stories, and insights into the people that make NY the most amazing city in the world.  Everyone has a dream, a hustle, and a story and we want to document it and share it.  So once again this is another dream that was deferred and now placed back in the forefront.

The Plan:

On the initial day we will hit the streets of NY trying to capture our vision for this series working title call, “In a NY Minute”.   The pilot installation will focus on the myriad of characters that fill NY’s concrete stage but focused on a specific segment of NYer.  Out options are street food vendors, street artists, street vendors …please let us know which one you like the most or if you have another idea (Street food vendors is winning). We have developed a style, set of questions (if you have questions you want ask, let me know too), and overall vision of the execution that we will reveal at the end of July.  Stay Tuned.

The Outcome:

The first pilot will help us determine how to optimize our production process, solidify our approach, and begin the get feedback for the future.  If we are happy with the product, we will create more in the series.   Then we will really jump into building out a true series and see what happens from there.

DayOne – Marketing/Advertising

In Planning on July 13, 2009 at 4:04 pm


*UPDATE* – Results HERE

The Reason:
Most of my working life has been dedicated to the world of advertising/marketing but thre are still moments in this existence where I feel deprived of time to for some research and learning.  The actual work has become the priority while learning comes through experience.  Earlier in my career, I had less responsibilities that afforded me the time to continually seek new solutions, innovations, and perspective.  I want my first day of recess to revisit my curious mind which will be a perfect transition.

The Plan:
I met with my president, talked to colleagues, and brainstormed to determine what would be the best use of this time.  There were several options that were put on the table from doing a study on how children perceive advertising, to doing a lecture at a local university, to even surveying the city for the most impactful uses of media and advertising.  In the end, those were all great suggestions and ideas but ultimately I really needed to have a relaxed day of research in specific areas that interest me:

–    Read all the backlogged RSS feeds on Google Reader
–    Filter through all the unread newsletters in my inbox
–    Read different agencies visions and perspective
–    Take a deep dive into mobile marketing

The Outcome:

Grab some inspiration.

Determine what I need incorporate once I get back to work.

Become smarter than I was the day before.

DayFour – Painting

In Planning on June 28, 2009 at 6:22 pm


*UPDATE – Results here*

The Reason:

Drawing, sculpture, and painting played a major role in the early stages of my life.  As nerdy as it sounds, I used to create and sketch my own comic book characters in class back in 4th grade.  After I grew out of that phase, I began painting Bob Ross-esque oil landscapes and sold them to my friends’ parents, my family, and my parent’s co-workers.  It quickly evolved into a legitimate revenue source (about $150 per painting) for a simple hobby that I enjoyed doing in my spare time.  Unfortunately after heading to college, creating art began to slowly fade out of my life.  So it’s time to bring it back.

The Plan:

A few years ago, I had an idea to re-engage with my artistic side on a small business venture where we would sell artwork of iconic figures in a vector, duo-tone style.  Here is an example of a Marvin Gaye piece that was created back then:


The business idea was that our products could be ordered with any two colors (swap out the red and yellow for colors that match your home decor)…but that’s as far as I’ll go without fully exposing the idea.  So the plan is to relaunch that dream with another 36×48 oil painting.

I have chosen Bob Marley as my initial inspirational icon accompanied by the Trenchtown Rock lyric: “One good thing about music, When it hits you feel no pain, So hit me with music”.   Below is the image it will be based on and the color palette I plan on using:

p15021di2c8 Dig_My_Olive_Branch

Let me know what you think of the image, colors, and/or quote…I’m open to suggestions.

The Outcome:
If the painting is successful, I will dedicate Saturday mornings to building out inventory of paintings to actually launch this project again.

DaySeventeen – Connect with Friends

In Planning on June 28, 2009 at 5:38 pm


The Reason:

By this time, I would have spent 16 days doing things for myself.  Reporting on my own journey and experiences…and I should be tired of myself by now.  This will allow me to re-engage in the normal world and see what everyone else has been experiencing.

Above everything else that I am attempting to accomplish, my relationship with with family and friends is what really brings the most value to my life and has helped me achieve most of what I have already done.  Sometimes a small, unexpected call from a friend is all you need and goes a long way, so this day I will use all those rollover minutes I’ve accumulated.

The Plan:

Spend the entire day simply connecting with friends.

That equates to….Reconnecting on Facebook. Twitter followups. Instant Messaging. Phone Calls. GChats. Breakfast with anyone that is available.  Text messages. Lunch downtown in Soho (maybe with co-workers).  One of my favorite shows, Pilobolus, with friends. Dinner. Laughs. Good times.

The Outcome:

I’m sure the day will be filled with smiles, food, drinks, laughter, good stories, and funny voicemails.  A nice way to close my retreat by connecting with those that bring value to my life.

Let me know if you want to meet up.

DayEight – Philosophy Day

In Planning on June 28, 2009 at 5:01 pm

Philosophy pic

*Update: Results Here*

The Reason:
I’ve always considered myself a thinking man.  I also think it is important to think freely, seek truth, and challenge your own beliefs/perspective.  In my limited experiences with philosophy, it has always delivered me to a place of good mental exercise.   So why not steal some wisdom from scholars that dedicated their lives to this type of thought.  Every man needs a few quotes or philosophies to live by so this will start my treasure hunt.

The Plan:
I actually wanted this day to be simple but was unsure of where to begin.  There were tons of Philosophy groups on that would have thrown in the midst of philosophy lovers but I ultimately couldn’t find a meetup that was timed right and/or were discussing the type of philosophy I need.  I eventually got a great recommendation from Aardvark ( to read the Philosophy Gym which offers a great read that will exercise all those thinking muscles.  In addition, I will dust off my copy of The Story of Philosophy which covers all the classic philosophers from Plato to Nietzsche.

I’ve always found the subway to be a great place for me to read with distractions I can tune out or pay attention to when I need a periodic break. The plan is to hop on the D train to get a combo of underground/above ground views and take it to the end to Coney Island, grab a hot dog, read on the Boardwalk, then ride around on MTA all day until I’m done stretching my thoughts.

The Outcome:

A list of quotes that I enjoyed.  An open and free thinking mind.

As a followup for a later date, I was also pointed to Stanford Encyclopedia of Philosophy as a resource for great articles on many topics:

Navigating My Recess

In Planning on June 20, 2009 at 10:14 pm

Based on feedback, this post will remain here.  Each day will eventually link to posts detailing my plans as well as updates after I accomplish each day:

The Archive is a sequential order of posts.